SOT Athletes receive an exclusive 10% discount on The HERO Bar. Use code "SOT" at checkout. 

Kids need the right type of fuel to be at their best...


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Power your athlete with HEROFUEL.


The Young Athlete Formula

  •  Simple, All Natural Ingredients
  • Great Taste Without the Sugar
  • 2:1 Protein to Carb Ratio for Optimal Recovery



Consume within 30 minutes post swim, match, or game for optimal recovery!


Handmade for the Serious Young Athlete