The HERO Story


Hero Athlete
Hero Athlete

our Mission

Our mission is to fuel young athletes to achieve their full potential on and off the field.

We Believe

We believe properly fueling athletes is critical to achieving their best performance. We also believe that influencing the eating habits of young athletes through sports will have an impact on the rest of their lives.  
Our team of athletes and coaches was disappointed with the nutritional options available to growing athletes...
So we did something about it.

HERO ATHLETE CREDO

Our MissioN

Our mission is fuel young athletes to reach their full potential on and off the field.

We Believe

We believe properly fueling athletes is critical to achieving their best performance. We also believe that influencing the eating habits of young athletes through sports will have an impact on the rest of their lives.  
Our team of athletes and coaches was disappointed with the nutritional options available to growing athletes...
So we did something about it.

HERO ATHLETE CREDO

Our Mission

Our mission is fuel young athletes to reach their full potential on and off the field.

We Believe

We believe properly fueling young athletes is critical to achieving their best performance. We also believe that influencing the eating habits of young athletes through sports will have an impact on the rest of their lives.  
Our team of athletes and coaches was disappointed with the nutritional options available to growing athletes...
So we did something about it.

HERO ATHLETE CREDO

HERO ATHLETE CREDO

HERO ATHLETE CREDO

THE HERO TEAM

Reid Pearson

REID PEARSON

CEO  

Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition and coaching. Reid's advice to athletes: "Don't forget to train your mind-it can be your secret weapon." Reach out to Reid by emailing Reid@shopherofuel.com
Kassidy Banks

KASSIDY PEARSON

HEAD OF OPERATIONS

Kassidy grew up in Oregon where she was a talented golfer and basketball player. Before HERO, Kassidy had a career at Nike where she worked at Nike's foundation, the Girl Effect. Kassidy's advice to young athletes: "Dream big and someday you might even surprise yourself." Reach out to Kassidy by emailing Kassidy@shopherofuel.com
Gen Kimura

GEN KIMURA

MARKETING COORDINATOR

Gen is currently a Sophomore at Santa Clara University. Last year, Gen was a member of the Division 1 Santa Clara Men's Soccer Team where he realized his childhood goal of competing in division 1 college sports. Gen's advice to young athletes: "Everyday, take steps to become the strongest version of yourself." Reach out to Gen by emailing gen@shopherofuel.com

THE HERO TEAM

Max Kollmorgen

MAX KOLLMORGEN

ATHLETE EXPERIENCES

Max grew up playing sports year round and now enjoys skiing, wakeboarding, and exploring the wilderness with the camera and HERO FUEL in hand. Max's advice to young athletes: "Learn from every mistake, strive for greatness." Reach out to Max by emailing Max@shopherofuel.com
Holly Morello

HOLLY MORELLO

LEAD NUTRITION ADVISOR

Holly Morello is a Portland, Oregon-based Nutritional Therapy Practitioner who practices at Portland Nutritional Therapy. She is on staff with nutritionist and New York Times best-selling author, Diane Sanfilippo.
Holly advises HERO on nutritional concepts and contributes regularly to the HERO blog.
Kyla Channell

KYLA CHANNELL

SPORTS NUTRITION ADVISOR

Kyla spent her undergrad at U.C. Davis working with Dr. Liz Applegate educating collegiate athletes on proper pre, during and post fueling and hydration strategies to best support performance.  

THE HERO TEAM

Reid Pearson

REID PEARSON

CEO

Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition and coaching. Reid's advice to athletes: "Don't forget to train your mind-it can be your secret weapon." Reach out to Reid by emailing Reid@shopherofuel.com
Kassidy Banks

KASSIDY PEARSON

HEAD OF OPERATIONS

Kassidy grew up in Oregon where she was a talented golfer and basketball player. Before HERO, Kassidy had a career at Nike where she worked at Nike's foundation, the Girl Effect. Kassidy's advice to young athletes: "Dream big and someday you might even surprise yourself." Reach out to Kassidy by emailing Kassidy@shopherofuel.com
Gen Kimura

GEN KIMURA

MARKETING COORDINATOR

Gen is currently a Sophomore at Santa Clara University. Last year, Gen was a member of the Division 1 Santa Clara Men's Soccer Team where he realized his childhood goal of competing in division 1 college sports. Gen's advice to young athletes: "Everyday, take steps to become the strongest version of yourself." Reach out to Gen by emailing gen@shopherofuel.com
Max Kollmorgen

MAX KOLLMORGEN

ATHLETE EXPERIENCES

Max grew up playing sports year round and now enjoys skiing, wakeboarding, and exploring the wilderness with camera and HERO FUEL in hand. Max's advice to young athletes: "Learn from every mistake, strive for greatness." Reach out to Max by emailing Max@shopherofuel.com
Holly Morello

HOLLY MORELLO

LEAD NUTRITION ADVISOR

Holly Morello is a Portland, Oregon-based Nutritional Therapy Practitioner who practices at Portland Nutritional Therapy. She is on staff with nutritionist and New York Times best-selling author, Diane Sanfilippo.
Holly advises HERO on nutritional concepts and contributes regularly to the HERO blog.
Kyla Channell

KYLA CHANNELL

SPORTS NUTRITION ADVISOR

Kyla spent her undergrad at U.C. Davis working with Dr. Liz Applegate educating collegiate athletes on proper pre, during, and post fueling and hydration strategies to best support performance.  

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