The HERO Story


Every legendary athlete started as a young athlete.
The journey to greatness is long.
10,000 hours. 10,000 choices. 
Sacrifice.
Your Journey starts now.
Fuel Your Journey.
Hero Athlete
Every legendary athlete started as a young athlete.
The journey to greatness is long.
10,000 hours. 10,000 choices. 
Sacrifice.
Your Journey starts now.
Let’s Go For It.
Hero Athlete

our Mission

Our mission is to fuel young athletes to achieve their full potential on and off the field. 

We Believe

We believe properly fueling athletes is critical to achieving their best performance. 
Passionate about the youth sports world, our team of athletes and coaches was disappointed with the nutritional options available to growing athletes... 
So we did something about it.

Our MissioN

Our mission is fuel young athletes to reach their full potential on and off the field.

We Believe

We believe properly fueling athletes is critical to achieving their best performance. 
Dedicated to the sports world, our team of athletes and coaches was disappointed with the nutritional options available to growing athletes...
So we did something about it.

Our Mission

Our mission is fuel young athletes to reach their full potential on and off the field.

We Believe

We believe properly fueling young athletes is critical to achieving their best performance. 
Passionate about youth sports, our team of athletes and coaches was disappointed with the nutritional options available to growing athletes...
So we did something about it.

THE HERO TEAM

Reid Pearson

REID PEARSON

FOUNDER  

Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition and coaching. Reid's advice to athletes: "Don't forget to train your mind-it can be your secret weapon." Reach out to Reid by emailing Reid@shopherofuel.com
Kassidy Banks

KASSIDY BANKS

HEAD OF OPERATIONS

Kassidy grew up in Oregon where she was a talented golfer and basketball player. Before HERO, Kassidy had a career at Nike where she worked at Nike's foundation, the Girl Effect. Kassidy's advice to young athletes: "Dream big and someday you might even surprise yourself." Reach out to Kassidy by emailing Kassidy@shopherofuel.com
Gen Kimura

GEN KIMURA

MARKETING COORDINATOR

Gen is a former Division 1 soccer player where he realized his childhood goal of competing in college sports. Gen's main objective at HERO is to get the word out! Gen's advice to young athletes: "Everyday, take steps to become the strongest version of yourself." Reach out to Gen by emailing gen@shopherofuel.com
Melanie Evans

MELANIE EVANS

ATHLETE EXPERIENCES

Melanie is currently enrolled at San Jose State University and plans to graduate in 2017 with a Bachelor's in Business/Marketing. Melanie has worked closely with Ivivva, Lululemon's girl's brand, as a digital media coordinator and photographer. Melanie's advice to young athletes: "Don't take yourself too seriously, have fun and don't be afraid of failure."
Holly Morello

HOLLY MORELLO

LEAD NUTRITION ADVISOR

Holly Morello is a Portland, Oregon-based Nutritional Therapy Practitioner who practices at Portland Nutritional Therapy. She is on staff with nutritionist and New York Times best-selling author, Diane Sanfilippo.
Holly advises HERO on nutritional concepts and contributes regularly to the HERO blog. 
Kyla Channell

KYLA CHANNELL

SPORTS NUTRITION ADVISOR

Kyla spent her undergrad at U.C. Davis working with Dr. Liz Applegate educating collegiate athletes on proper pre, during and post fueling and hydration strategies to best support performance.  

THE HERO TEAM

Reid Pearson

REID PEARSON

FOUNDER

Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition and coaching. Reid's advice to athletes: "Don't forget to train your mind-it can be your secret weapon." Reach out to Reid by emailing Reid@shopherofuel.com
Kassidy Banks

KASSIDY BANKS

HEAD OF OPERATIONS

Kassidy grew up in Oregon where she was a talented golfer and basketball player. Before HERO, Kassidy had a career at Nike where she worked at Nike's foundation, the Girl Effect. Kassidy's advice to young athletes: "Dream big and someday you might even surprise yourself." Reach out to Kassidy by emailing Kassidy@shopherofuel.com
Gen Kimura

GEN KIMURA

MARKETING COORDINATOR

Gen is a former Division 1 soccer player where he realized his childhood goal of competing in college sports. Gen's main objective at HERO is to get the word out! Gen's advice to young athletes: "Everyday, take steps to become the strongest version of yourself." Reach out to Gen by emailing gen@shopherofuel.com
Melanie Evans

MELANIE EVANS

ATHLETE EXPERIENCES

Melanie is currently enrolled at San Jose State University and plans to graduate in 2017 with a Bachelor's in Business/Marketing. Melanie has worked closely with Ivivva, Lululemon's girl's brand, as a digital media coordinator and photographer. Melanie's advice to young athletes: "Don't take yourself too seriously, have fun and don't be afraid of failure."
Holly Morello

HOLLY MORELLO

LEAD NUTRITION ADVISOR

Holly Morello is a Portland, Oregon-based Nutritional Therapy Practitioner who practices at Portland Nutritional Therapy. She is on staff with nutritionist and New York Times best-selling author, Diane Sanfilippo.
Holly advises HERO on nutritional concepts and contributes regularly to the HERO blog. 
Kyla Channell

KYLA CHANNELL

SPORTS NUTRITION ADVISOR

Kyla spent her undergrad at U.C. Davis working with Dr. Liz Applegate educating collegiate athletes on proper pre, during, and post fueling and hydration strategies to best support performance.  

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