Fuel Your Athlete with Confidence

Max Speed Athlete
Fuel Your Athlete with Confidence
Your time is tight, but you are mindful of what your athlete eats during practices, meets, and games.
Your athlete has big dreams and you have a sneaking suspicion the concession stand food isn't going to cut it...

HEROFUEL Athlete Image
Like most parents, you’re constantly on the hunt for nutrition bars and healthy snacks your athlete will actually eat.
The problem is, most bars are designed for adults. Some have so much protein you’d have to be the hulk to digest it. Others have so much sugar your athlete would be better off eating a candy bar. And those ingredients… Pyridoxine Hydrochloride!?! Is that food?

For the past two years, we’ve worked with sports nutritionists to formulate products exclusively for kid and teenage athletes.

We are a different kind of sports food company. We make products specifically for young athletes with real ingredients that fit their unique nutritional needs.
To you, the parent, we promise to never compromise on our four core values.
Our Core Values
Our Core Values

We’re laser focused on meeting the unique needs of your young athlete and can't wait to fuel them!
Reid Pearson Young Athlete
Reid Pearson, Founder
Kassidy Pearson as Young Athlete
Kassidy Pearson, Founder
Stay Fueled,
Reid & Kassidy Pearson
Founders of HEROFUEL
Herofuel Background
The Team
The Team
Reid Pearson
Reid Pearson
Founder & CEO  
Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition, coaching youth sports, and competing in triathlons. Reid's advice to athletes: "Don't forget to train your mind- it can be your secret weapon."
Kassidy Banks
Kassidy Pearson
Co-Founder and Chief Problem Solver
Kassidy grew up in Oregon where she was a talented golfer and basketball player. Kassidy previously worked at Nike and Google before cofounding HEROFUEL. Kassidy's advice to young athletes: "You are capabale of acheiving even more than your wildest dreams."
Kyla Channell
Kyla Channell
Nutritional Advisor
Kyla Channell is the founder of Nutritional Revolution- a nutrition consultancy working with elitel level athletes of all ages to improve performance. Kyla works closely with the HEROFUEL team by providing nutritional input and expertise.
  Learn more about Kyla.
 
Reid Pearson
Reid Pearson
Founder & CEO
Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition, coaching youth sports, and competing in triathlons. Reid's advice to athletes: "Don't forget to train your mind-it can be your secret weapon."
Max Kollmorgen
Max Kollmorgen
Marketing Coordinator
Max grew up playing sports year round and now enjoys skiing, wakeboarding, and exploring the wilderness with the camera and HEROFUEL in hand. Max's advice to young athletes: "Learn from every mistake, strive for greatness."
Stacey Doss
Media Relations
Stacey grew up in Southern California and graduated from UCLA. As a young athlete, she loved track and gymnastics. Today, she's raising a young athlete, 9-year-old daughter Vanessa, who loves track, all water sports and HEROFUEL. Stacey's advice to her daughter and all young athletes: "Try lots of different sports -- you never know which one you're going to fall in love with." Reach Stacey: stacey@shopherofuel.com
Kassidy Banks
Kassidy Pearson
Co-Founder, Chief Problem Solver
Kassidy grew up in Oregon where she was a talented golfer and basketball player. Kassidy previously worked at Nike and Google before cofounding HEROFUEL. Kassidy's advice to young athletes: "You are capabale of acheiving even more than your wildest dreams."
Kyla Channell
Kyla Channell
Nutritional Advisor
Kyla Channell is the founder of Nutritional Revolution- a nutrition consultancy working with elitel level athletes of all ages to improve performance. Kyla works closely with the HEROFUEL team by providing nutritional input and expertise.
  Learn more about Kyla.
Stacey Doss
Stacey Doss
Media Relations
Stacey grew up in Southern California and graduated from UCLA. As a young athlete, she loved track and gymnastics. Today, she's raising a young athlete, 9-year-old daughter Vanessa, who loves track, all water sports and HEROFUEL. Stacey's advice to her daughter and all young athletes: "Try lots of different sports -- you never know which one you're going to fall in love with." Reach Stacey: stacey@shopherofuel.com
Max Kollmorgen
Max Kollmorgen
Marketing Director
Max grew up playing sports year round and now enjoys skiing, wakeboarding, and exploring the wilderness with camera and HEROFUEL in hand. Max's advice to young athletes: "Learn from every mistake, strive for greatness."