We Fuel the World's Best Young Athletes.
We Fuel the World's Best Young Athletes.
We Fuel the World's Best Young Athletes.
We Fuel the World's Best Young Athletes.

Dylan mirakian herofuel athlete
The Problem for Parents
Adequately fueling your busy young athlete is a big challenge.
Adult sports bars don't provide the right portions for kids, and kids snack bars don't provide enough nutrition for demanding training.
Competitive young athletes need fuel that meets their unique nutritional needs.
The Problem for Parents
Dylan mirakian herofuel athlete
Adequately fueling your busy young athlete is a big challenge.
Adult sports bars don't provide the right portions for kids, and kids snack bars don't provide enough nutrition to keep up with demanding training.
Competitive young athletes need fuel that meets their unique nutritional needs.
The Problem for Parents
Dylan mirakian herofuel athlete
Adequately fueling your busy young athlete is a big challenge.
Adult sports bars don't provide the right portions for kids, and kids snack bars don't provide enough nutrition to keep up with demanding training.
Competitive young athletes need fuel that meets their unique nutritional needs.

The First Sports Bar for Kids
Herofuel was made to meet the exact nutritional needs of athletes ages 8-15 
  • The right nutrition profile
  • 12 simple ingredients parents recognize
  • Delicious Flavors for Picky Eaters
Herofuel Chocolate Chip Brownie
The First Sports Bar for Kids
Herofuel Chocolate Chip Brownie
Herofuel was made to meet the exact nutritional needs of athletes ages 8-15 
  • The right nutrition profile
  • 12 simple ingredients parents recognize
  • Delicious Flavors for Picky Eaters
Herofuel was made to meet the exact nutritional needs of athletes ages 8-15 
  • The right nutrition profile (10g Protein, 7-8g Fiber, 6-8g Sugar)
  • 12 simple ingredients parents recognize
  • Delicious Flavors for Picky Eaters

It's nice to meet you!
As a health conscious parent, you’re probably constantly on the hunt for nutrition bars and healthy snacks your athlete will actually eat.
The problem is, most bars are designed for adults.
Some have so much protein you’d have to be the hulk to digest it. Others have so much sugar your athlete would be better off eating a candy bar. And those ingredients… Pyridoxine Hydrochloride!?!
Is that food?!
We've got a better solution for you.
Herofuel athlete
Core Values
  • We use simple ingredients that are safe and recognizable. No exceptions.
  • We formulate and optimize every product to the exact dietary specifications of young athletes (target age 8-15).
  • Our products taste great. Even picky eaters should enjoy fueling properly.
  • We believe in the power of sport to change lives and advocate for competitive sports in all communities.
Herofuel athlete
It's nice to meet you!
As a health conscious parent, you’re probably constantly on the hunt for nutrition bars and healthy snacks your athlete will actually eat.
The problem is, most bars are designed for adults.
Some have so much protein you’d have to be the hulk to digest it. Others have so much sugar your athlete would be better off eating a candy bar. And those ingredients… Pyridoxine Hydrochloride!?!
Is that food?!
We've got a better solution for you.
What's Happened to Youth Sports?
Scores aren't kept. Every kid receives a trophy.
We stand for something different.
We stand for competition.
For teaching our kids that you can lose and it does hurt.
But, you can also win.
How you turn one into the other is character.
We stand for Podiums. Not Participation.
Herofuel Athlete
Core Values
  • We use simple ingredients that are safe and recognizable. No exceptions.
  • We formulate and optimize every product to the exact dietary specifications of young athletes (target age 8-16).
  • Our products taste great. Even picky eaters should enjoy fueling properly.
  • We believe in the power of sport to change lives and advocate for competitive sports in all communities.
Core Values
  • We use simple ingredients that are safe and recognizable.
  • We formulate and optimize every product to the exact dietary specifications of young athletes (target age 8-16).
  • Our products taste great. Even picky eaters should enjoy fueling properly.
  • We believe in the power of sport to change lives and advocate for competitive sports in all communities.
Reid Pearson
Kassidy Pearson
Reid & Kassidy Pearson
Founders of HEROFUEL
Reid Pearson
Kassidy Pearson
Reid & Kassidy Pearson
Founders of HEROFUEL
Reid Pearson
Reid & Kassidy Pearson
Kassidy Pearson
Founders of HEROFUEL
Reid Pearson
Reid & Kassidy Pearson
Kassidy Pearson
Founders of HEROFUEL
Herofuel Background
Meet the Team
Meet the Team
Reid Pearson
Reid Pearson
Co-Founder & CEO 
Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition, coaching youth sports, and competing in triathlons. Reid's advice to athletes: "Don't forget to train your mind- it can be your secret weapon."
Kassidy Pearson
Kassidy Pearson
Co-Founder & CMO
Kassidy grew up in Oregon where she was a talented golfer and basketball player. Kassidy previously worked at Nike and Google before cofounding HEROFUEL. Kassidy's advice to young athletes: "You are capabale of acheiving even more than your wildest dreams."
Kyla Channell
Kyla Channell
Nutritional Advisor
Kyla Channell is the founder of Nutritional Revolution- a nutrition consultancy working with elitel level athletes of all ages to improve performance. Kyla works closely with the HEROFUEL team by providing nutritional input and expertise.
  Learn more about Kyla.
 
Reid Pearson
Reid Pearson
Co-Founder & CEO
Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition, coaching youth sports, and competing in triathlons. Reid's advice to athletes: "Don't forget to train your mind-it can be your secret weapon."
Huyen Hoang
Huyen Hoang
Marketing Coordinator
Huyen grew up in the Portland, OR area and competed in football, wrestling, and baseball as a young athlete. These days Huyen enjoys hiking, digital photography, and web development. Huyen's advice to young athletes: "School will give you lessons that lead to a test but sports will give you tests that teach you a lesson."
Stacey Doss
Stacey Doss
Media Relations
Stacey grew up in Southern California and graduated from UCLA. As a young athlete, she loved track and gymnastics. Today, she's raising a young athlete, 9-year-old daughter Vanessa, who loves track, all water sports and HEROFUEL. Stacey's advice to her daughter and all young athletes: "Try lots of different sports -- you never know which one you're going to fall in love with." Reach Stacey: stacey@shopherofuel.com
Kassidy Pearson
Kassidy Pearson
Co-Founder & CMO
Kassidy grew up in Oregon where she was a talented golfer and basketball player. Kassidy previously worked at Nike and Google before cofounding HEROFUEL. Kassidy's advice to young athletes: "You are capabale of acheiving even more than your wildest dreams."
Kyla Channell
Kyla Channell
Nutritional Advisor
Kyla Channell is the founder of Nutritional Revolution- a nutrition consultancy working with elitel level athletes of all ages to improve performance. Kyla works closely with the HEROFUEL team by providing nutritional input and expertise.
  Learn more about Kyla.
Stacey Doss
Stacey Doss
Media Relations
Stacey grew up in Southern California and graduated from UCLA. As a young athlete, she loved track and gymnastics. Today, she's raising a young athlete, 9-year-old daughter Vanessa, who loves track, all water sports and HEROFUEL. Stacey's advice to her daughter and all young athletes: "Try lots of different sports -- you never know which one you're going to fall in love with." Reach Stacey: stacey@shopherofuel.com
Huyen Hoang
Huyen Hoang
Marketing Director
Huyen grew up in the Portland, OR and competed in football, wrestling, and baseball as a young athlete. These days Huyen enjoys hiking, digital photography, and web development. Huyen's advice to young athletes: "School will give you lessons that lead to a test but sports will give you tests that teach you a lesson."

Athlete Credo
Athlete Credo
Athlete Credo
Herofuel athlete credo

Get Started with the Sample Pack.
$9.99 with Free Shipping.
Get Started with the Sample Pack.
$9.99 with Free Shipping.
Get Started with the Sample Pack.
$9.99 with Free Shipping.