THE HERO TEAM
FOUNDER & CEO
Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition, coaching, and triathlons. Reid's advice to athletes: "Don't forget to train your mind-it can be your secret weapon."
HEAD OF OPERATIONS
Kassidy grew up in Oregon where she was a talented golfer and basketball player. Previously, Kassidy had a career at Nike where she worked at Nike's foundation, the Girl Effect. Kassidy's advice to young athletes: "You are capabale of acheiving even more than your wildest dreams."
Gen is currently a Junior at Santa Clara University. Last year, Gen was a member of the Division 1 Santa Clara Men's Soccer team where he realized his childhood goal of competing in Division 1 college sports. Gen's advice to young athletes: "Everyday take a small step to become the strongest version of yourself."
Max grew up playing sports year round and now enjoys skiing, wakeboarding, and exploring the wilderness with camera and HEROFUEL in hand. Max's advice to young athletes: "Learn from every mistake, strive for greatness."
LEAD NUTRITION ADVISOR
Holly Morello is a Portland, Oregon-based Nutritional Therapy Practitioner who practices at Portland Nutritional Therapy. She is on staff with nutritionist and New York Times best-selling author, Diane Sanfilippo.
Holly advises HEROFUEL on nutritional concepts and contributes regularly to the blog.
SPORTS NUTRITION ADVISOR
Kyla spent her undergrad at U.C. Davis working with Dr. Liz Applegate educating collegiate athletes on proper pre, during, and post fueling and hydration strategies to best support performance.