HEROFUEL Story


Hero Athlete
Hero Athlete
Fuel Your Athlete with Confidence
Your time is tight, but you are mindful of what your athlete eats during practices, meets, and games.
Your athlete has big dreams and you have a sneaking suspicion the concession stand food isn’t going to cut it...

Like most parents, you’re constantly on the hunt for nutrition bars and healthy snacks your athlete will actually eat...
The problem is, most bars are designed for adults. Some have so much protein you’d have to be the hulk to digest it. Others have so much sugar your athlete would be better off eating a candy bar. And those ingredients… Pyridoxine Hydrochloride!?! Is that food?
Reid Pearson Young Athlete
Reid Pearson, Founder
Kassidy Pearson as Young Athlete
Kassidy Pearson, Founder
As young athletes and now as old athletes and coaches, we share your pain.

Over the past three years we’ve worked with sports nutritionists to formulate products exclusively for kid and teenage athletes ages 8-16.
Over the past three years we’ve worked with sports nutritionists to formulate products exclusively for kid and teenage athletes ages 8-16.

The Young Athlete Formula:
1. The optimal nutritional profile for athletes ages 8-16, not adults. Learn about our unique nutrition formula .
2. Safe, all-natural ingredients you can recognize and pronounce. See what’s inside HEROFUEL
3. Delicious Flavors so picky eaters can enjoy fueling properly.

Hero Fuel
We’re laser focused on meeting the unique needs of your young athlete and believe our products are the best in the world for fueling this age group.

Stay Fueled,
Reid & Kassidy Pearson
Founders of HEROFUEL

HEROFUEL TEAM

Reid Pearson

REID PEARSON

FOUNDER & CEO  

Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition, coaching, and triathlons. Reid's advice to athletes: "Don't forget to train your mind-it can be your secret weapon."
Kassidy Banks

KASSIDY PEARSON

HEAD OF OPERATIONS

Kassidy grew up in Oregon where she was a talented golfer and basketball player. Previously, Kassidy had a career at Nike where she worked at Nike's foundation, the Girl Effect. Kassidy's advice to young athletes: "You're capable of even more than your wildest dreams."
Gen Kimura

GEN KIMURA

MARKETING COORDINATOR

Gen is currently a Junior at Santa Clara University. Last year, Gen was a member of the Division 1 Santa Clara Men's Soccer team where he realized his childhood goal of competing in division 1 college sports. Gen's advice to young athletes: "Take a small step everday to become the strongest version of yourself."

HEROFUEL TEAM

Max Kollmorgen

MAX KOLLMORGEN

ATHLETE EXPERIENCES

Max grew up playing sports year round and now enjoys skiing, wakeboarding, and exploring the wilderness with the camera and HEROFUEL in hand. Max's advice to young athletes: "Learn from every mistake, strive for greatness."
Holly Morello

HOLLY MORELLO

LEAD NUTRITION ADVISOR

Holly Morello is a Portland, Oregon-based Nutritional Therapy Practitioner who practices at Portland Nutritional Therapy. She is on staff with nutritionist and New York Times best-selling author, Diane Sanfilippo.
Holly advises HEROFUEL on nutritional concepts and contributes regularly to the blog.
Kyla Channell

KYLA CHANNELL

SPORTS NUTRITION ADVISOR

Kyla spent her undergrad at U.C. Davis working with Dr. Liz Applegate educating collegiate athletes on proper pre, during and post fueling and hydration strategies to best support performance.  

THE HERO TEAM

Reid Pearson

REID PEARSON

FOUNDER & CEO

Reid grew up in Oregon and graduated from the University of Southern California. After playing baseball and basketball, Reid developed a passion for nutrition, coaching, and triathlons. Reid's advice to athletes: "Don't forget to train your mind-it can be your secret weapon."
Kassidy Banks

KASSIDY PEARSON

HEAD OF OPERATIONS

Kassidy grew up in Oregon where she was a talented golfer and basketball player. Previously, Kassidy had a career at Nike where she worked at Nike's foundation, the Girl Effect. Kassidy's advice to young athletes: "You are capabale of acheiving even more than your wildest dreams."
Gen Kimura

GEN KIMURA

MARKETING COORDINATOR

Gen is currently a Junior at Santa Clara University. Last year, Gen was a member of the Division 1 Santa Clara Men's Soccer team where he realized his childhood goal of competing in Division 1 college sports. Gen's advice to young athletes: "Everyday take a small step to become the strongest version of yourself."
Max Kollmorgen

MAX KOLLMORGEN

ATHLETE EXPERIENCES

Max grew up playing sports year round and now enjoys skiing, wakeboarding, and exploring the wilderness with camera and HEROFUEL in hand. Max's advice to young athletes: "Learn from every mistake, strive for greatness."
Holly Morello

HOLLY MORELLO

LEAD NUTRITION ADVISOR

Holly Morello is a Portland, Oregon-based Nutritional Therapy Practitioner who practices at Portland Nutritional Therapy. She is on staff with nutritionist and New York Times best-selling author, Diane Sanfilippo.
Holly advises HEROFUEL on nutritional concepts and contributes regularly to the blog.
Kyla Channell

KYLA CHANNELL

SPORTS NUTRITION ADVISOR

Kyla spent her undergrad at U.C. Davis working with Dr. Liz Applegate educating collegiate athletes on proper pre, during, and post fueling and hydration strategies to best support performance.  

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