This past Tuesday we had the opportunity to sample HEROFUEL, our all natural protein bar for kids, to athletes and celebrities at the Honoring the ESPYS gifting suite in Los Angeles.
Kassidy and I didn't know what to expect and were a bit nervous heading into the event, but we quickly loosened up and did what we do best-talk about HEROFUEL! The event took place in a ballroom in Hollywood with about 50 other brands. Athletes and celebrities walked the floor, sampled products, and talked with brands about their products.
The goal of many brands attending was to take pictures of celebrities with their product for promotion, but we weren't focused on that. We knew a protein bar for kids wouldn't be a fit with all the athletes and celebs, so our goal was to find the handful of athletes that really understood the value of HEROFUEL and start a real relationship with them.
After five hours of sampling, we achieved just that. There were several current and retired players in the NFL, NBA, and even Olympians who were interested in working with us to provide product for their camps and other kids events. Several athletes had their kids with them so they were able to sample the product right on the spot. We hope they'll join Team HERO soon and fuel their kids with HEROFUEL! We'll provide more news on new partnerships and initiatives as they develop.
Here are a couple photos from the Honoring the ESPYS!
HERO all set up and ready to rock at the Honoring the ESPYS event on 7/12.
Celebrity Connected interview talking about how HEROFUEL is the best protein bar for young athletes!
Kassidy with Leah Still, cancer survivor and daughter of Houston Texans player, Devon Still. Leah loved HEROFUEL so we gave her a handful of packs!
Asia Monet Ray and her mom sample HEROFUEL as we discuss Asia's inherited passion for health and exercise from her father, Shawn Ray.
Donovan McNabb knows the importance of quality fuel when competing in sport and grabs samples for his kids.