This week we debuted brand messaging highlighting our core belief that young athletes should strive for podiums, not participation. In this campaign we celebrate the accomplishments of elite young athletes, national champions, and world record holders. Surprising to us, we’ve received quite a bit of push back, so let me explain exactly what we stand for.
Congratulations to Herofuel athlete, Dylan Mirakian for winning back-to-back US Triathlon Junior National Championships! We are proud to fuel Dylan and excited for his future. Want to fuel like Dylan? Try a sample pack of Herofuel- the sports bar for kids.
Move over Splash Brothers and say hello to the new dynamic duo...the Splash Sisters! Caylie and Maya Lopez are sisters from Garden Grove, CA and their abilities on the court will impress anyone! Dream BIG Splash Sisters and scroll down to read more about them!