HEROFUEL is engineered to provide a perfectly balanced snack for your athlete. It is not a protein bar or an energy bar- it is balanced fuel anytime your athlete needs it.
See this previous post for why balanced nutrition is so critical to your young athlete. Today, we examine the proportion of carbohydrates, protein, and fat in HEROFUEL.
In developing HEROFUEL we aimed for the 50/25/25 rule: 50% Carbohydrates, 25% Protein, 25% Fats.
How did we arrive at this particular balance?
We started with the Health.gov nutritional suggestions for kids. Health.gov puts out national dietary recommendations every 5 years. Their latest recommendations published in 2015 can be found here.
Their recommendations for kids aged 4-14 are as follows:
Protein: 27 grams, 10-30% of calories
Carbohydrates: 130 grams, 45-65% of calories
Fat: No recommendation in grams, 25-35% of calories
Using these ranges as a starting point we then adjusted based on the typical needs of young athletes. Specifically:
We increased the protein content since many kids have difficulty consuming protein in their diets and athletics require significant muscle building and recovery.
We kept carbohydrates at the lower end of the recommended range since carbohydrates are relatively easy to get in our athlete's diets, especially from sports recovery drinks.
Finally, we limited fats to the lower range as well since fats, though very important in diets, take the longest to digest and can be heavy on the stomach when competing and being active.
Using the 50% Carbohydrates, 25% Protein, 25% Fats as our guideline we formulated HEROFUEL and arrived at the following:
Almost a perfect balance! This means your athlete can eat HEROFUEL as a perfectly balanced snack before, during, or after their competition and you can rest assured they're properly fueled. Here is HEROFUEL's full nutrition label: