HERO Bar Cookies 'N Cream Update 12/16


Hi folks! 
Reid here with a quick update on HEROFUEL Nut Free! 
First, if you haven't heard, the flavor is going to be Cookies and Cream. However, this isn't like any other cookies and cream nutrition bar you've had before. This bar will deliver the same balanced nutrition (50% Carbs, 25% protein, 25% fat), steady energy without the sugar, safe ingredients, and amazing taste as the original HEROFUEL-all without peanuts and other tree nuts that cause allergic reactions.
Here's a picture of the bar in its current R&D phase: 
HEROFUEL-Cookies and Cream
Pretty right? Well, that's what progress looks like!
Here is the full ingredient list we're working with right now:
  • Whey Protein Concentrate
  • Honey
  • Prebiotic Fiber
  • Oat Flour
  • Coconut
  • Cocoa Butter
  • Dark Chocolate Chips (Dark Chocolate, Cane Sugar)
  • Vanilla Extract
  • Baking Soda
  • Sea Salt
We're now fine tuning the bar to get the consistency, taste, and nutrition facts dialed in. This takes many, many trials and tests but our goal is to have it ready for sampling at events in January (check our events calendar to see where we'll be). 
If you have any thoughts or feedback on our progress so far, please reach out (reid@shopherofuel.com) and let me know! 
-Reid 
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