When we started HERO, our vision was to first and foremost build a strong brand centered around young athletes.
Our goal was to actively celebrate and inspire kids who are athletes on the field, scholars in the classroom, and leaders in their community.
With that in mind, our first priority was to interact and engage with the local youth sports community as much as possible. That meant vending at events, conducting photoshoots, and sponsoring teams and clubs.
As part of this vision we planned on selling HEROFUEL exclusively online for as long as possible. This provided us with a direct channel to our customers and an ability to build a strong, grassroots customer base.
Over the past few months we've had customers ask us more and more which grocery stores HEROFUEL is available in. Although we offer free two day shipping on most orders, we're aware most families make their food purchases at their local grocer.
That's why today we're excited to announce that HEROFUEL is available at Piazza's Fine Foods in Palo Alto and San Mateo.
After meeting and discussing HEROFUEL with Piazza's they understood the value of an all-natural protein bar for kids and were excited to offer the product to their customers.
If you shop at Piazza's, pick up a pack of HEROFUEL ($2.99) at our first retail location and help us kick off our first grocery partnership.
Have a store you'd like HEROFUEL in? Email me (firstname.lastname@example.org) and let me know!